How do I promote my new single?
Start 4 weeks before release day. Pitch the song in Spotify for Artists, open a pre-save link and post short videos 3 to 5 times a week. In release week, post everywhere and email playlist curators. For 2 weeks after, repost what works and track playlist adds. music24 runs this plan from free; Plus costs $19 a month.
| Time it takes | 6 weeks: 4 before release day, 2 after |
|---|---|
| What you need | The final master, the cover art and a release date with your distributor |
| Latest Spotify pitch | 7 days before release day, in Spotify for Artists |
| Cost to start | Free; Plus $19 a month; Pro $39 a month |
Updated November 2026.
The 6-week plan, week by week
Count back from your release day. Each week has one main job. When you start late, keep the order and move the weeks closer together.
| When | What to do | Why it matters |
|---|---|---|
| 4 weeks before | Deliver the song to your distributor. Pitch it to Spotify editors in Spotify for Artists. Pick the 15 to 30 seconds of the song that every video will use. | Editors need time to listen, and the pitch must arrive at least 7 days before release. |
| 3 weeks before | Open the pre-save link. Announce the title, the cover and the date. Start a short video every other day on TikTok, Instagram Reels and YouTube Shorts. | Every pre-save puts the song in a library on day one, and early videos show which part of the song hooks people. |
| 2 weeks before | Post snippets, behind-the-scenes clips and the first countdown. List the playlists, blogs and creators that add artists like you. | Fans who see the song several times are the ones who stream it on release day. |
| Release week | Post the out now post on every platform with the link. Add the Spotify Canvas. Send one personal email to each curator on your list. | Curators listen to songs that are out, and the first days set what the song gets next. |
| 1 week after | Post a new cut of the video that did best. Thank the playlists that added the song. Follow up once with curators who did not reply. | A second push reaches the people who missed the first one, and gives curators a reason to listen again. |
| 2 weeks after | Read the numbers: which post brought listeners, which playlists added the song, which countries grew. Plan the next single from that. | Your next release starts with what worked on this one. |
The plan and the checklist are two different things
The release checklist lists the tasks: metadata, credits, artwork sizes, the Canvas, the pre-save page. This plan puts those tasks and your posts on dates, so you know what to do this week.
Use the checklist once, when you deliver the song. Use the plan every day until 2 weeks after release.
How music24 runs the plan for you
Everything happens on one song page. music24 books the posts from 2 weeks before release to 1 week after; the weeks around them stay yours.
Add the song
Add the title, the cover, the master and the release date.
Make the release kit
One click makes the stories, feed posts, countdowns, lyric cards, the Spotify Canvas and every cover size, plus AI reels.
Put the rollout on your calendar
The Plan tab adds each post as a draft at the best time of its channel. You approve each one before it goes to TikTok, Instagram, YouTube, Facebook, Threads or X.
Pitch from your own mailbox
music24 finds the playlists, blogs and creators that add artists like you and writes one personal email to each. Plus sends 1 new pitch a day, Pro sends 5.
See what worked
Playlist adds, reach, markets and your Spotify for Artists numbers sit next to every post, so you see which post brought listeners.
More questions
Put your next single on a plan today
Add the song, make the kit and book the posts in one place. Every account starts with 7 days of Pro, with no card, then stays on Free.