What should I post before release day?
Post every day or every other day for the 2 weeks before release. Announce the date with the cover, share the pre-save link, then post snippets of the hook, behind-the-scenes clips, a lyric card and countdowns 7, 3 and 1 days out. Use one vertical video on TikTok, Reels and YouTube Shorts. music24 makes and schedules these posts, from free.
| Posts to plan | 8 to 14 feed posts, plus stories on most days |
|---|---|
| Where | TikTok, Instagram Reels and stories, YouTube Shorts |
| Video format | Vertical 9:16, 1080 x 1920 px, 15 to 30 seconds |
| Cost to start | Free for 10 posts a month; Plus $19 a month for 60 |
Updated November 2026.
The 14-day post plan
Day 14 is two weeks before release. Post each video on all three platforms. Put the pre-save link in your bio on day 14 and leave it there.
| Day | What to post | Tip |
|---|---|---|
| 14 days before | The announcement: cover, title and release date. A story with the pre-save link. | Pin the announcement to the top of your profile. |
| 12 days before | Snippet 1: the hook over a performance clip or the cover. | Start on the hook. Do not spend the first 2 seconds on an intro. |
| 10 days before | A teaser reel cut to the beat. | Use a different part of the song than snippet 1, to learn which part hooks people. |
| 9 days before | Behind the scenes: the demo, the studio, the first take. | Phone footage is fine. Fans want the real moment, not a polished ad. |
| 8 days before | A lyric card with the best line of the song. | Ask fans to tag the person the line is about. |
| 7 days before | Countdown: 7 days. A pre-save reminder in stories. | Say in one sentence what a pre-save does: the song lands in their library on release day. |
| 5 days before | Snippet 2: the part that did best so far, in a trend or a challenge format. | Invite fans to use the sound and repost the best videos they make. |
| 4 days before | The story behind the song, told to the camera. | Keep it under 45 seconds and play the hook at the end. |
| 3 days before | Countdown: 3 days. | Reply to comments with short videos. Each reply is one more post. |
| 1 day before | Countdown: tomorrow. The last pre-save call. | Tell fans the exact time the song is out where they live. |
| Release day | The out now post with your link, on every platform. | Swap the pre-save link in your bio for the link to the song. |
What works on each platform
The best TikTok growth strategy for musicians in 2026 is still simple: post often, put the hook first and talk back to the people who comment. The same clip can work on all three apps.
| Platform | What works | Watch out for |
|---|---|---|
| TikTok | Snippets with your own audio, video replies to comments, duets and trends with your hook. | Post the snippet with its sound so fans can use it before the song is out. |
| Reels for reach, stories with a link sticker for the pre-save, a pinned post for the date. | Upload the clean file, not a download with the logo of another app. | |
| YouTube Shorts | The same vertical clips, with the song title in the title of the Short. | After release, link each Short to the full song or video. |
music24 makes the posts and books the days
Add your song and music24 makes the release kit in one click: stories, feed posts, countdowns, lyric cards, the Spotify Canvas and every cover size, in one of eight release looks, plus AI reels.
The Plan tab of the song then puts the rollout on your calendar: a pre-save story 14 days before, a teaser reel 10 days before, countdown stories 7, 3 and 1 days before, the out now post on release day and a second reel 7 days after. Each post goes out at the best time of its channel, once you approve it.
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