Get creators to use your song.
A song travels on TikTok when creators put it under their videos. Here is how to find the creators whose videos fit your sound, how to ask them by email, and what a paid post costs.
- Creators who fit your sound
- Pitched by email, never by DM
- A paid post needs #ad
Who fits
Small creators with the right audience beat big ones.
- Their videos fit your songA slow folk song fits a morning routine, not a gym video. Look for creators who already use songs like yours.
- A business email in the bioCreators who want work publish an email in their bio or on their link-in-bio page. That is the address to write to.
- Real views, not big numbersCheck that their last ten videos get steady views. A sudden jump in followers can mean bought followers.
The ask
Ask by email, and make it easy to say yes.
- Email onlyMusic24 pitches creators by email only. It never sends messages on TikTok, Instagram or any other social network, so your accounts stay safe.
- Name one of their videosSay which of their videos your song would sit under, and send the sound and one listening link.
- Money stays out of the pitchA Music24 pitch asks for a free use of your song. If a creator answers with a rate, you decide, and the deal is between you and the creator.
Rates and rules
What creators charge, and what the law asks.
| Fact | What it means for you | Source |
|---|---|---|
| Nano creators (1K to 10K followers) | About $50 to $200 per TikTok video (an industry estimate). | Influencer Marketing Hub, Aug 2026 |
| Micro creators (10K to 100K) | About $200 to $800 per TikTok video (an industry estimate). | Influencer Marketing Hub, Aug 2026 |
| US music creators (10K to 500K) | About $150 to $2,000 per video, by one rate guide. | Launchpoint rate guide |
| A paid post in the US | The creator must disclose it clearly, for example with #ad. | FTC: Disclosures 101 |
Rates are estimates from third-party guides, not prices. Each creator sets their own.
Checked on October 11, 2026.
Questions
Questions about TikTok promotion
No. Music24 pitches by email only, to the address a creator publishes for work. It never sends messages on TikTok, Instagram or any other social network.
It depends on the size and the niche. Rate guides put small creators at about $50 to $200 per video. Many small creators use a song for free when it fits their video.
Yes. In the US the FTC asks for a clear disclosure, for example #ad, when a creator is paid. Other countries have similar rules.
No. Bought views bring no fans, and they can get your song and your accounts flagged.
Find the creators who fit your song.
Music24 finds creators with a public business email, and Plug writes one short email to each. You approve every pitch. Start free; 7 days of Pro, no card.
