What should I do in the first week after release?
Check four numbers every day: saves, playlist adds, listeners by country and SmartLink clicks. Post once a day, and make more of the post that moved them. Pitch independent playlist curators with a personal email. Thank the fans who pre-saved. music24 puts your streams next to every post, from $19 a month.
| Numbers to watch | Saves, playlist adds, listeners by country, SmartLink clicks |
|---|---|
| Posts | One a day for 7 days, more of what works |
| Data delay | Spotify for Artists numbers are 1 to 2 days behind |
| music24 | Free plan, Plus at $19 a month, 7 days of Pro with no card |
Updated November 2026.
Which numbers matter in week one?
Streams alone do not tell you why. These four numbers do. Check them once a day, at the same time, and write down what you posted the day before.
| Number | Why it matters | Where you see it |
|---|---|---|
| Saves | A save means a listener wants the song again. It is the best sign that a post reached real fans. | Spotify for Artists, free. music24 reads it every day. |
| Playlist adds | Each add brings listeners you did not reach yourself. Thank the curator and add the playlist to your notes. | Spotify for Artists. music24 also finds the playlists that added your song and alerts you on paid plans. |
| Listeners by country | A country that grows fast tells you where to post, pitch, run an ad or play a show next. | Spotify for Artists. music24 splits streams by store and country on paid plans. |
| SmartLink clicks | Clicks show that a post made people act. Clicks with no new streams mean the link or the page needs work. | Your SmartLink tool. music24 shows clicks by service next to your streams. |
What should I post in the first week?
Release day is the start, not the end. Post once a day for 7 days, and put your SmartLink in every post and story.
Day 1: out now
Post an out now video and a story with the link on every platform you use. Pin the post on your profile.
Days 2 and 3: the best part
Post a short clip of the hook or a lyric card. Try two versions and keep the one that gets more saves.
Days 4 and 5: the story
Tell how the song was made, or show the studio. Share every playlist add and every fan reaction.
Days 6 and 7: do more of what worked
Look at which post moved saves and clicks. Make a new version of it for the second week.
Should I pitch playlists after release?
Yes. The Spotify editorial pitch closes before release day, but independent curators, blogs and radio shows add songs that are already out.
Write one short, personal email to each curator whose playlist fits your song. Do not pay for placements. Read the free playlist pitching guide at music24.com/playlist-pitching.
music24 Pitch finds the playlists that add artists like you and writes one personal email to each, sent from your own mailbox. Plus sends 1 new pitch a day, Pro sends 5.
How do I thank the fans who pre-saved?
Your pre-save fans heard the song first. Thank them in a story on release day, and ask them to share the song with one friend.
On music24 you see every pre-save and fan email on the Fans page, and you can export the list on paid plans. A fan can opt in once and get every new release of yours in the library.
More questions
See your first week in one place
Connect Spotify for Artists and your socials, and see which post moved your song. 7 days of Pro, no card.