In this section8 articles
Compose and schedule a post
Write one post in Composer, tailor it per platform, then publish it now, at each channel’s best hour or at a time you pick.
Open Promote → Composer. You write one master caption, and Composer turns it into one post for each channel you pick.
Write and schedule a post
- Under Release, pick the release the post is about, or Not about a release. When the release has a published SmartLink, an auto-post adds the link on the last line of the caption, if it fits.
- Under Channels, pick one or more channels.
- Write the caption in Master copy, or click Write with AI. Click Tailor per platform to get a version for each channel, and edit any channel tab. Reset to master brings a tab back to the master caption.
- Optional: click Attach a clip to add a video you made in Promote.
- Under Format, pick Post or Story.
- Under Timing, pick Publish now, Best time or Pick a time.
- Click Schedule. Or click Save draft to keep it without a time.
The three timing options
- Publish now: the post goes out within about 5 minutes. We check for due posts every 5 minutes.
- Best time: each channel posts at its own best hour, so the posts are staggered. This is a fixed hour per platform, the hour each platform usually rewards. It is not a measurement of your own audience.
- Pick a time: set a date and time. All channels post at that time.
The usual best hours, in your own time zone:
| Platform | Best hour | Caption limit | Stories |
|---|---|---|---|
| TikTok | 19:00 | 2,200 characters | No |
| 18:00 | 2,200 characters | Yes | |
| YouTube | 16:00 | 100 characters | No |
| 13:00 | 5,000 characters | Yes | |
| Threads | 12:00 | 500 characters | No |
Stories
A story goes out on Facebook and Instagram only, and it is gone after 24 hours. It needs a photo or a clip. In Story format, the other channels show no stories and cannot be picked.
Save draft still works without media, because a draft never goes out. You cannot give such a draft a time until it has media or those channels are removed.
Attach a clip offers only a video that a Promote screen handed over in this session. To post an image or a video you made, click Post it on it on the song page, in Studio or in the Library. The Composer opens with the file.
How posts count toward your plan
A scheduled post takes one unit of your monthly post quota for each channel. A post to 3 channels takes 3. A draft takes nothing until you give it a time. When you cancel a scheduled post in the month you created it, the unit comes back. See Monthly quotas.
Questions
Can I post a story to TikTok or YouTube?
No. Stories go out on Facebook and Instagram only.
Does a draft use my monthly posts?
No. A draft uses a unit only when you schedule it.
What happens on a channel that is not connected?
When the post is due, we email you the caption and the media. You post it yourself, then click I posted it in the Calendar.